Driving Digital Growth for DCRS

About DCRS

DCRS is a leading provider of two-way radio communication solutions across the UK, serving a diverse range of industries including hospitality, security, and construction. With a reputation for delivering reliable and innovative communication systems, DCRS sought to enhance their online presence to better reach and serve their national clientele.

The Challenge

DCRS approached Big Bear Creative with the goal of increasing sales and enhancing website visibility across all channels nationwide.

Their existing digital presence was not effectively capturing the breadth of their services or reaching their target audiences efficiently.

The primary objectives were to improve organic search rankings in order to drive more qualified traffic, develop a robust PPC strategy to capture immediate leads, and increase overall website enquiries and conversion rates through a more targeted and effective digital presence.

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Our Approach

1. Comprehensive SEO Strategy

We began with an in-depth SEO audit and competitor analysis to identify gaps and opportunities. By focusing on customer intent and industry-specific keywords, we tailored content that resonated with potential clients. This strategic content development led to a significant improvement in organic search rankings and visibility.

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2. Targeted PPC Campaigns

Utilising insights from our SEO research, we crafted a PPC campaign that targeted high-intent keywords. By balancing competitive bidding with niche targeting, we maximized ad spend efficiency. The campaign included:

Search ads focusing on industry-specific terms.
Display ads for brand awareness.
Remarketing strategies to re-engage previous website visitors.

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3. Continuous Optimisation

Through ongoing analysis and adjustments, we ensured that both SEO and PPC efforts remained aligned with DCRS's evolving goals. Regular performance reviews allowed us to refine strategies, leading to sustained growth.

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The Results

By integrating a comprehensive digital marketing strategy, Big Bear Creative successfully enhanced DCRS's online visibility and lead generation capabilities. The collaborative approach ensured that DCRS could effectively reach their target audience, resulting in measurable business growth.

63% Year-on-Year Traffic Growth: A substantial increase in website visitors through combined SEO and PPC efforts.
300 Enquiries Per Month: Consistent lead generation with a high conversion rate.
24,000+ Visits from Google Ads: Demonstrating the effectiveness of the targeted PPC campaigns.

"Big Bear have been integral to our Marketing strategy. They have been helping us with our SEO and PPC and for both of these areas they have achieved great results for us. They take time to have regular meetings with us so that we can understand what they are implementing and we can decided on focus campaigns. I would highly recommend them for any digital marketing needs."

Steve Luscombe

Director DCRS

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