PPC Agency Cambridge: Your Source for Google Ads & Paid Marketing Services
Reach the right people. At the right time. With the right message through online advertising. These strategies help drive traffic to your website, increasing visibility and attracting relevant visitors.
Digital Marketing & Paid Ads
Digital marketing is a valuable tool for businesses to reach their target audience and drive website traffic. It encompasses a diverse range of strategies, including pay per click (PPC) advertising, search engine optimisation (SEO), and social media marketing.
In today’s digital landscape, having a solid online presence is crucial for businesses to succeed.
Our PPC and paid ad services are designed to help businesses achieve their marketing goals and increase brand awareness.
PPC for Business and Consumer Brands
If your audience is searching online, they should be finding you - not your competitors.
Our PPC and Google Ads marketing services are designed to help businesses across all sectors drive high-quality traffic, generate leads, and increase sales.
At Big Bear, we don’t just run ads. We create strategic, data-driven campaigns that align with your commercial goals and deliver measurable results through effective bidding strategies.
Whether you’re looking to generate more enquiries, boost e-commerce sales, or raise brand awareness by targeting specific demographics, we’ve got you covered.
At Big Bear we manage ad accounts with a monthly spend of £1k to £30k per month.
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What's Included with our PPC (Google Ads) marketing service:
Our PPC campaigns are designed to deliver instant visibility and drive qualified traffic to your website. With a focus on measurable ROI, we optimise every pound spent to ensure maximum impact and growth for your business.
- Google Search Campaigns - Be seen at the top when people are actively searching for your products or services.
- Performance Max Campaigns - Use Google’s full advertising network to maximise visibility and drive conversions across multiple channels.
- Remarketing & Display Ads - Reconnect with website visitors and stay top of mind with targeted visual ads.
- Meta Ads - Create targeted sponsored content on Meta platforms to increase brand awareness and drive engagement.
- YouTube Video Ads - Promote your message through engaging video content in front of the right audience.
- Conversion Tracking - Utilise advanced tracking tools to monitor campaign performance, identify successes, and provide regular progress reports.
- Ad Copy & Creative - Expert ad creation that incorporates targeted keywords, compelling copy, and engaging visuals to enhance click-through rates and drive conversions.
- Monthly Reporting & Insights - Clear, actionable reporting focused on what matters to your bottom line.
Why Work With Big Bear?
We build PPC campaigns that do more than get just clicks and vanity metrics - they deliver outcomes through our comprehensive management services.
Our approach focuses on maximising ROI by driving targeted traffic, creating tailored campaigns, optimising ad performance, and continuously monitoring results to achieve the best business outcomes.
With experience across a wide range of sectors, we know how to adapt your campaigns to suit your industry, your audience, and your business goals.Whether you’re a service provider, e-commerce brand, local business or national company, our PPC strategies are tailored, tested and built to scale.
As an approved Google Partner, we meet Google’s strict standards for campaign performance, client growth, and certified expertise. This means your campaigns are in safe hands – built and managed by professionals who are up to date with the latest tools, trends, and best practices.
Featured Projects
Genie Goals
Website Design and 'Home Goals' book design for one of Cambridge's most loved agencies.
Cambridge & Peterborough Combined Authority
Cambridge Design Partnership
SEO strategy and implementation
Paid social (LinkedIn Ads)
Website optimisation and content
Internal stakeholder alignment through workshops
Wiser Environment
A Complete Brand Transformation for Wiser Environment a Cmabridgeshire Based Environment Conultancy
The Regent Hotel Cambridge
A Digital Relaunch That Delivered Full Occupancy - The Regent Hotel Cambridge. Full website rebrand and SEO optimisation along with digital marketing consultancy.
Our approach to digital marketing
Research & Strategy
We begin every project with in-depth research to understand your market, competitors, and goals.
Whether it’s PPC, SEO, or Social Media Ads, we never guess - we use data to shape a strategy that’s built to work for your business by identifying specific keywords.
Targeting specific keywords allows us to improve visibility and drive traffic effectively, ensuring precise ad placements and measurable results.
Execution & Delivery
With a solid plan in place, we get to work.
We’re experts in what we do and we implement the strategy across all agreed channels, ensuring everything is aligned with your brand and objectives, allowing businesses to precisely target their desired audience.
This includes search campaigns that place ads across Google's and Microsoft's extensive network of search results, effectively increasing visibility and reaching potential customers.
We take care of the details - so you can focus on running your business.
Insight & Optimisation
Once live, we don’t just leave things running (we’re not into set and forget strategies).
We track performance, report transparently, and provide ongoing insights. When users search for specific terms, it triggers ads to enter an auction for placement.
Effective management and tracking of ad spend can significantly boost ROI and ensure that every dollar is well-utilised in reaching potential customers.
This allows us to make smart adjustments that maximise your return and drive continuous improvement.
Our PPC and Paid Ad Services
Our PPC and paid ad services are tailored to meet the specific needs of each business.
We specialise in creating and managing PPC campaigns that drive high-quality leads and maximise ROI. Our team of experts conducts thorough keyword research to identify the most relevant and high-performing keywords for each campaign.
We then create targeted ads that are designed to resonate with the desired audience and drive conversions.
Our PPC strategy includes search advertising, social media platforms, and Google Ads management to ensure that our clients’ ads are seen by the right people at the right time.
Analysis and insights of campaign performance
We offer in-depth PPC and Paid Ads audits to highlight the good, bad, and the ugly of your marketing efforts and offer recommendations on how you could improve your ad performance.
Our audits are designed to help you convert more leads and inquiries into successful outcomes.
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Delivery of optimised campaigns
We can run all of your online ad campaigns to increase visibility, complete with conversion tracking and full reporting and monthly insights.
Additionally, we track online transactions to measure the effectiveness of various marketing efforts and understand customer engagement.
PPC consultancy and support
Ideal for if your in-house team are delivering your marketing.
We offer monthly consultancy to help point you in the right direction and keep your campaigns on track with strategies like LinkedIn Ads.
Our experts will guide you in creating high-performing, tailored ads that incorporate specific keywords, compelling copy, and appealing visuals to enhance click-through rates and conversion rates.
Content Creation for PPC
Content creation is a crucial aspect of PPC advertising.
Our team of experts creates high-quality ad copy and landing pages that are designed to resonate with the target audience and drive conversions.
We also provide content creation services for businesses that need help creating engaging and relevant content for their website and social media platforms.
Our content creation services include blog posts, articles, social media posts, and more.
PPC agency fees in the UK typically range from £500 to £3,000+ per month, depending on the scope of work, campaign size, and level of service. Some agencies also charge a percentage of ad spend, usually around 10%–20%. At Big Bear, we offer transparent packages and tailored strategies so you're always clear on where your budget is going.
The amount of spend and expectations greatly influences the amount of time needed each week on your account, the number of team needed on the account, the skill level required and even how many touchpoints and meeting you need wach month - all affecting the monthly cost.
A PPC agency manages pay-per-click advertising campaigns across platforms like Google Ads, Bing, and social media. This includes keyword research, ad creation, bid management, audience targeting, campaign setup, ongoing optimisation, and performance reporting. The goal is to generate more leads or sales with a strong return on ad spend (ROAS).
If you're looking to grow your business online, drive traffic quickly, or increase leads and sales, working with a PPC agency can give you a competitive edge. Agencies bring expertise, data, and proven strategies—saving you time and avoiding costly mistakes. For many businesses, the results more than pay for the investment.
PPC stands for Pay-Per-Click. It’s a form of digital advertising where you only pay when someone clicks on your ad. Common PPC platforms include Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn.
PPC and SEO serve different purposes. PPC gives immediate visibility—ideal for quick wins or promotions—while SEO builds long-term organic traffic. PPC can be more expensive short-term, especially in competitive markets, but it delivers faster results. A good digital strategy often includes both working in tandem.
You the client. Businesses pay the ad platform (e.g., Google, Meta) each time someone clicks on their ad. The PPC agency manages and optimises the campaigns on your behalf, but the ad spend comes from your own marketing budget this is separate from agency fees.
Do you have a project that you'd like to discuss?
Are you looking for a new agency partner or have a project in mind that you would like to discuss? If so reach out and say hello
