PPC management for  businesses that want better leads, sales and enquiries.

We help businesses turn Google Ads and paid media into a clear source of enquiries, bookings and revenue.

No wasted spend. No confusing reports. Just well-managed campaigns built around your commercial goals.

At Big Bear we manage ad accounts with a monthly spend of £1k to £30k per month. 

Are your ads spending money without giving you clarity?

PPC should give you control. You should know what you are spending, what is working, what is wasting budget, and what needs to improve next.

Most businesses come to us because:

  • Their Google Ads account feels messy
  • Leads are poor quality
  • Spend has increased but results have not
  • Reports show clicks, but not business impact
  • They are unsure whether their agency is doing enough
  • Tracking is unclear or incomplete
  • They are not sure if there current strategy is working as hard as it could be

We help you fix that.

Paid media with a clear commercial focus

Clicks are easy to buy. Profitable enquiries are harder.

Our PPC work focuses on the numbers that matter: cost per lead, conversion rate, sales value, enquiry quality, return on ad spend, and wasted spend.

Whether you need more local enquiries, more online sales, or stronger visibility in a competitive market, we build campaigns around your goals first.

PPC for Business and Consumer Brands

If your audience is searching online, they should be finding you - not your competitors.

Our PPC and Google Ads marketing services are designed to help businesses across all sectors drive high-quality traffic, generate leads, and increase sales.

At Big Bear, we don’t just run ads. We create strategic, data-driven campaigns that align with your commercial goals and deliver measurable results through effective bidding strategies.

Whether you’re looking to generate more enquiries, boost e-commerce sales, or raise brand awareness by targeting specific demographics, we’ve got you covered.

At Big Bear we manage ad accounts with a monthly spend of £1k to £30k per month. 

How we can help

  • Google Search Campaigns - Best for businesses that want to appear when people are actively searching for their service.
  • Performance Max Campaigns - Best for businesses with strong conversion tracking, good creative, and enough data to support wider Google reach.
  • Remarketing - Best for staying visible to people who visited your site but did not enquire or buy.
  • Paid Social - Best for awareness, lead generation, event promotion, recruitment, and offer-led campaigns.
  • Conversion Tracking - Best for businesses that need cleaner data before increasing ad spend.
  • PPC Audits - Best for businesses already running ads but unsure whether the account is working as hard as it should.

Not sure what you need?
Book a PPC review.

Why businesses choose Big Bear

  • Google Partner agency
  • Paid media experience across local, national and local brands
  • Accounts managed from £1k to £30k per month
  • Clear reporting focused on leads, sales and revenue
  • Strategy, tracking, creative and landing page advice included
  • Based in Cambridge, working with businesses across the UK
  • We're bloody brilliant to work with :-)
How much does PPC management cost?

Most PPC agency fees range from £500 to £3,000+ per month, depending on the account size, campaign complexity and level of support required. At Big Bear, our pricing depends on your goals, ad spend, reporting needs, and how much hands-on support you need.

Do you work with small businesses?

Yes. We work with Cambridge businesses and wider UK brands. We usually recommend PPC when there is enough budget to collect useful data and make meaningful improvements.

Do I need PPC if I already do SEO?

Yes, in some cases. SEO helps you build long-term visibility. PPC helps you reach people faster, test messaging, promote specific offers, and compete for high-intent searches.

Can you audit my current Google Ads account?

Yes. We can review your account, tracking, keywords, campaign structure, spend, conversion data and reporting to show what is working and what needs fixing.

Who pays for the ad spend?

You pay the ad platform directly. Our management fee is separate from your media spend.