Big Bear

Big Bear Creative
Your thinking marketing partner.

The Cambridge marketing agency for in-house marketers who need clarity, not more noise.

We help in-house marketers in growing SMEs make better marketing decisions, get the right plans signed off and turn them into work that supports real business goals.

Big Bear. Your thinking marketing partner.


Strategic thinking, backed up by expert delivery across marketing strategy, branding, websites and digital marketing.


We're based in Cambridge and work from Allia on Kings Hedges Rod. We work with growing businesses across Cambridge, Cambridgeshire and beyond. For many of our local clients, being able to get around a table together matters - particularly when we're working through strategy, positioning or bigger marketing decisions.

When doing more marketing isn’t the answer

You probably don’t need another marketing agency throwing more ideas, channels or tactics at you.You need someone who can help you step back, look at the bigger picture and work out what is actually going to make a difference.‍

That is where we come in.

We work alongside in-house marketers and leadership teams to sense-check the current approach, challenge the thinking where needed and bring clarity to what is worth doing next.

Sometimes that means finding a better way forward.
Sometimes it means simplifying what is already there.
And sometimes it means having the confidence to stop doing things that are taking budget without delivering enough in return.

The aim is simple: clearer marketing decisions that you can explain, justify and get behind.

Marketing Strategy

Get clarity on what to prioritise, where to invest your marketing budget and how marketing should support the wider business.

We help you turn competing ideas and priorities into a clearer marketing direction that you can take to the board or leadership team with confidence.

Digital Marketing

Ongoing digital marketing focused on meaningful business performance rather than activity for activity’s sake.

We help you decide which channels deserve investment and deliver campaigns that stay connected to your wider strategy.

Branding & Design

Create positioning, messaging and a visual identity that accurately reflects the business you are today and where you are heading.

Whether the brand has become unclear, outdated or disconnected from the wider strategy, we help bring everything back into alignment.

Webflow Websites

Plan, design and build a website around what the business and its customers actually need.

Our Webflow websites combine clear messaging, thoughtful user journeys and strong technical foundations to help turn interest into meaningful enquiries.

Marketing strategy first.
Expert delivery when you need it.
First, we work out what is most likely to make an impact.

Then we help you make it happen.


Our work covers marketing strategy, branding, Webflow websites and digital marketing. Rather than treating these as separate tactics, we make sure the work connects back to the wider business goals you are trying to achieve.

We’re not here to sell you more marketing

We are not just another service delivery agency.

If something does not feel right, we will say it.

If there is a better way to approach it, we will show you.

And if we do not think a particular piece of marketing is worth your time or budget, we will tell you that too.

Because our job is not to keep adding more marketing activity.

It is to help make sure the marketing you do actually works.

Clearer decisions. Better buy-in. Marketing focused on what matters.

Working with Big Bear means you have a marketing partner to think things through with, challenge assumptions and help turn the agreed direction into something tangible.
The result should feel different:
You know what to do and what not to do.
You can explain why the budget is being spent where it is.
The board or leadership team understands the direction.
Marketing is better aligned with wider business goals.
The different parts of your marketing work better together.
You spend less time second-guessing every decision.

A family-run marketing agency, established in 2016

Big Bear Creative was founded by Dave and Emma Sheppard in 2016.

For the last 10 years, we have helped businesses make better marketing decisions and turn those decisions into effective marketing.

Being family-run shapes how we work. We care about the quality of the work, the relationships we build and being straightforward with clients about what we think will genuinely help.

You are not hiring a team whose job is to find more things to sell you.

You are getting an experienced marketing partner who is prepared to think before doing.
More About us

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