Launching an Aparthotel's Website with Full Digital Marketing Support

Delivery of a new website within tight deadlines and execution of a successful launch across all digital channels.

Industry: Hospitality

Location: Cambridge

Goals: A new website was required promptly to grow the direct bookings by increasing traffic and conversions. 

Delivering a large website and digital marketing project

The Regent Cambridge (part of the City Stay Group) contacted us prior to opening their new aparthotel in the heart of Cambridge, as they needed a website ready for launch. Big Bear Creative worked closely with their in-house marketers to get a clear understanding of their needs, before creating a website design that exceeded their expectations.

The absolute need for the project was to have the website ready within 2 weeks of the project kick-off and build upon it as the business grows. As this was such a tight deadline for the marketing support to be delivered as well, our team worked hard to put strategies in place for PPC, SEO and content produced.  

The website was delivered successfully and on deadline, and the Regent team have chosen to continue working with Big Bear Creative for their ongoing digital marketing needs.

Aligned plan to follow the brand guidelines and tone of voice

The Regent in Cambridge has a unique tone of voice and brand guidelines in place.

The look of the website and any content produced needed to align to these in order to appeal to the audience.  

We followed the guidance of the internal marketing team and created Google and Bing Ads which very closely represent The Regent through a summarised text.  

We didn't shy away from creating design features that were unique for the brand and business when we knew they were going to have a positive impact on their audience.  

The tone of voice was important for the content that was going to follow like news and blog posts. With our research and experience we were able to produce optimised and relevant copy to boost the website in front of its audiences.

PPC and SEO solid strategy from the beginning

We put together a 3 months strategy that is always helpful for a launch. Constant reviews and updates were done to adapt to the business goals and needs of the aparthotel.

The Regent Cambridge gets constant and healthy traffic from organic rankings as well as from display ads etc.

Performance and results

Big Bear Creative continues to support The Regent in Cambridge after the successful launch. It was a pleasure to work on a project containing most of our services and deliver successfully within a short period. It created a strong relationship and would be recommending the gorgeous aparthotel as one of the best places to stay in the heart of Cambridge.

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