1. Capture the unique story of your business with visuals. Photography and videos appeal to your audience faster than text ever will.
2. Increasing brand awareness with your audience through visuals makes it easier for them to remember your brand.
3. High quality visuals respond to the audience's needs in your industry and are an awesome way to showcase your team.
4. Show don't talk about what you do instead capture the best features of your business/services/products for your target audience.