Digital Marketing
Case Study

Spa & Spa Breaks, Devon
Digital Marketing | PPC | Paid Social | SEO

Tucked away within the elegant Woolacombe Bay Hotel on the North Devon coast, The Alchemist Spa is more than just a spa—it’s a sanctuary for wellbeing. With thermal experiences, poolside relaxation, and world-class treatments, it offers a space where guests can truly switch off.

But while the spa experience was 5-star, online visibility and bookings weren’t reflecting its potential. The team at The Alchemist Spa came to Big Bear Creative looking for more than a quick fix—they were after meaningful, measurable growth that could support the spa’s ambition to become one of the leading wellness destinations in the UK.

The Challenge

Despite offering a premium spa experience, The Alchemist Spa wasn’t seeing the volume of bookings it needed—especially during quieter periods. Organic traffic was underperforming, and PPC campaigns weren’t generating the return they should. The spa wasn’t being seen by the right audience at the right time.

The result? Missed opportunities, underbooked days, and underutilised capacity.

Our Approach

We brought in the BIG BEAR HOTEL GROWTH FRAMEWORK™, blending SEO and PPC into a joined-up strategy built for results.

From day one, our goal was clear: get The Alchemist Spa in front of people actively looking for a premium spa experience—both locally and further afield.

SEO Overhaul:

We optimised high-value pages, fixed hidden technical issues, and created targeted content to capture search demand.

PPC That Works Hard:

From local day-spa seekers to luxury wellness travellers, our Google Ads strategy honed in on intent-led keywords and delivered ads that converted.

Full-Funnel Visibility:

By aligning paid and organic strategies, we ensured The Alchemist Spa had constant visibility across the entire customer journey—from discovery to booking.

The Results

Using the BIG BEAR HOTEL GROWTH FRAMEWORK™

Significant Revenue Uplift

147% YOY revenue increase

From paid campaigns

Supporting Growth

Spa team doubled during low season

to meet increased demand

High Return on Investment

£14,000 returned for every £1,000

invested in Ad campaigns

What our clients at Alchemist Spa say . . .

“Definitely we've been a lot busier. We've gone from having two therapists on a day to having four therapists some days, so almost doubling capacity.

I would definitely recommend Big Bear to work with!”

Angela Black - Head of Spa and Leisure

A Success Story that continues

This wasn’t just about quick wins—it was about building long-term success. By aligning organic and paid strategies, we helped The Alchemist Spa not only meet their business goals, but exceed them.

At Big Bear, we’re proud to partner with brands that genuinely care about their guests. Working with The Alchemist Spa has been a pleasure, and we’re excited to continue helping them grow.