.svg){kind=icon}
Free Webinars
Big Bear Webinar Series
AI Visibility: What Marketers Need to Know About the Future of Search
Search is changing very quickly.
People are still using Google, but they are also asking questions in ChatGPT, Gemini, Copilot and other AI tools. That changes how brands are discovered, compared and understood.
In this webinar, Big Bear Creative will look at where search has come from, where it is now and what marketers need to prepare for next.
We’ll explain how SEO still fits, where AI visibility is different, and what practical steps businesses can take without chasing every new trend.
What’s included
What we’ll cover
How search used to work
We’ll look at the traditional search model, including keywords, rankings, organic listings and the role SEO has played in helping businesses become discoverable.
How search works now
We’ll explore the shift towards AI-generated answers, conversational search and tools such as ChatGPT, Gemini and Google’s AI-led search experiences.
Where SEO still fits
SEO is not dead.
We’ll explain which fundamentals still matter, including technical SEO, content, search intent, authority and strong website structure.
We’ll explain which fundamentals still matter, including technical SEO, content, search intent, authority and strong website structure.
Where AI visibility is different
We’ll look at the additional factors that matter when AI systems are trying to understand and summarise a business, including entity clarity, structured answers, authority signals, third-party mentions and content relationships.
it's made for you
Who should attend?
Marketing managers
Heads of marketing
In-house marketing teams
Business owners responsible for marketing
_logo.svg.png){kind=logo}
Looking for a marketing partner?
If you are trying to work out what to do next, where your marketing budget will have the most impact, or how to get the direction signed off internally, let’s have a proper conversation.
We will talk through where you are, what you are trying to achieve and whether we are the right people to help.
We will talk through where you are, what you are trying to achieve and whether we are the right people to help.
Big Bear Creative
Allia Future Business Centre
King’s Hedges Road
Cambridge
CB4 2HY
Call: 01223 776090
Email: hello@bigbearcreative.co.uk