Google and AI search optimisation for businesses that want to be found

For years, SEO was largely about getting your website higher in traditional search results.

That still matters.

But people are increasingly asking longer, more detailed questions and getting answers directly from search engines and AI tools. That means businesses need to think beyond individual keyword rankings and make sure their websites clearly explain who they are, what they do, who they help and why they should be trusted.

Our approach brings those things together.

We are not replacing SEO with the latest acronym.

We are building on good SEO and adapting it to the way people now search, research and make decisions.

Traditional SEO and AI visibility have a lot more in common than some of the marketing around them would suggest.

Good websites need useful content, sensible technical foundations, clear authority signals and evidence that people can trust.For traditional search, that helps search engines understand and rank your pages.

For AI-led discovery, it also makes it easier for answer engines to understand what your business is known for and how it relates to the questions people are asking.

We look at the full picture rather than treating SEO, AEO and AI search as completely separate disciplines.

There is no single switch that makes a business appear in AI answers.

Instead, we improve the information and signals that different search and AI systems can use to understand the business.

Depending on the client, that might involve improving core service content, publishing better answers to buyer questions, adding structured data, strengthening case studies, clarifying company information, improving external profiles, earning useful mentions or creating content around areas where the business has genuine expertise.

We can also manually test relevant prompts to understand how a brand is currently represented and where competitors are being recommended instead.

That gives us something practical to work from rather than chasing vague ideas about “ranking in AI”.

AI search has not made Google irrelevant.People still use traditional search to find services, compare suppliers, research businesses and visit websites.

That means technical SEO, content optimisation, local search and organic rankings remain an important part of the work.

Our SEO support can include:

Keyword and search-intent research, technical SEO, content planning, on-page optimisation, internal linking, local SEO, website migration support, Search Console analysis, competitor research and ongoing content improvement.

The difference is that we now look at those activities through a wider search visibility lens rather than optimising solely for a list of keywords.

Big Bear Creative is based in Cambridge and works with local organisations as well as businesses across the UK.

For organisations that depend on local enquiries, we can improve the signals that help customers and search engines understand where the business operates and which locations it serves.

That can include Google Business Profile, local landing pages, business details, reviews, local case studies, directories, location content and consistent name, address and telephone information.

We only recommend location pages where there is enough genuine content and relevance to make them useful. Creating dozens of near-identical town pages is not a strategy.

Good search visibility is not built entirely on your own website.

If you claim to be experienced, specialist or trusted, there should ideally be evidence to support it.

We help clients strengthen that picture through:

Case studies, testimonials, genuine reviews, team profiles, awards, accreditations, client relationships, Google Business Profile, LinkedIn, relevant associations, useful third-party mentions and consistent company information across the web.

For AI-led discovery in particular, having a clear and consistent business identity across multiple credible sources can be just as important as publishing another blog post.

Our ongoing SEO and AI search work can include technical reviews, keyword and buyer-question research, content optimisation, new page recommendations, internal linking, schema, local SEO, authority improvements, Search Console analysis, competitor monitoring, AI visibility testing and regular reporting, with priorities continually adjusted around what the data tells us and what matters commercially to the business.

Big Bear Creative is based in Cambridge and has worked with growing businesses and larger organisations across Cambridge, Cambridgeshire and the wider UK since 2016.

For local clients, that means you can work with a team nearby that understands your wider marketing as well as your search visibility.

For clients further afield, the approach is exactly the same. Clear strategy, straightforward communication and a practical plan focused on what is worth doing.

The cost depends on where you are starting from and how much work is required.

Every businesses we work with will need an initial audit and a defined programme of improvements.

Our SEO & Ai Search audit costs £3,000 +vat.
This uncovers everything there is to know about your site and more importantly gives you a roadmap to follow to make sure your making the best of your efforts. Totally thorough, custom and human made by a team of digital marketing experts. Want a full SEO and Ai strategy to base the success of your website on? If so, this will be the best marketing budget you spend this year.

After this some clients will need ongoing technical support, content development, authority work and regular search visibility monitoring. We can do as little or as much as you need us to, either supporting your team to deliver or taking this off your hands. Basically we're flexible and have options that will help you.

We scope work around the size of the website, competitiveness of the market, current visibility, content requirements and commercial objectives.

We have never offered cookie cutter solutions - and for good reason. Every site and sector is different, different offerings, different locations, produces, differences so your SEO and Ai Search improvemnets should be no different.