Case study

Refreshing Boxworth Botanicals with a more consistent brand identity, packaging and product design system.

Boxworth Botanicals

Introduction

Boxworth Botanicals is a family‑run UK brand crafting plant‑based, natural skincare with passion and purpose.

Founded around 2005 in rural Cambridgeshire, the business began when the founders sought a gentle, effective cream to soothe their daughter’s eczema and the original Geranium & Lime Hand and Body Cream remains a bestseller today for Boxworth Botanicals.

From that kitchen‑table start, it has grown into a thriving product line that includes hand, body, face, and foot creams, natural soaps, essential oils, French‑clay masks, and thoughtful gift collections

Boxworth Botanicals

The opportunity

Boxworth Botanicals had grown from a small family-run skincare business into a broader product range, but needed a stronger and more consistent brand to support that growth.

The opportunity was to refresh the visual identity and create a clearer, more recognisable look across the products, packaging and wider marketing materials, while keeping the natural, independent character of the brand.

Boxworth Botanicals

What we did

  • Brand Audit
  • Logo Design
  • Brand Discovery
  • Visual Identity
  • Brand Guidelines
  • Packaging & Product Label Designs
  • Brochure Design
  • Exhibition Stands

We developed the brand across its core identity and practical customer touchpoints, creating a more consistent system for packaging, product labels, printed materials and exhibition use.

Boxworth Botanicals

The outcome

The refreshed identity gave Boxworth Botanicals a more cohesive and professional way to present its growing skincare range.

By bringing the logo, packaging, labels, brochures and exhibition materials together under one visual system, the brand had a stronger foundation for showing up consistently across retail, events and customer communications.

Refreshing Boxworth Botanicals with a more consistent brand identity, packaging and product design system.
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