Cemfree, founded in 2011, is pioneering ultra-low-carbon concrete technology designed to slash embodied CO₂ emissions by up to 85% compared to traditional Portland cement.

As a technology-first company and part of DB Group, Cemfree offers both fully cement-free binders and its proprietary GreenCem system, which reduces cement usage to as little as 5% while preserving early-age strength and compatibility with ready-mix and precast concrete production.

Cemfree had a strong technical proposition and a clear sustainability story, but the brand and supporting marketing materials needed to present that offer in a more consistent and accessible way.

The opportunity was to refresh the visual identity and create a stronger suite of digital and printed materials that could help explain a complex product, support the sales process and give the brand a more cohesive presence across its website, brochures and wider communications.

• Brand Refresh
• Visual Brand Identity
• Website Design & Build
• Brochure - Print & Interactive formats
• Infographics

We developed the refreshed identity across both digital and printed touchpoints, helping Cemfree present its technology more clearly and consistently while keeping the brand recognisable.

The refreshed identity gave Cemfree a more consistent and professional way to communicate its low-carbon concrete technology across its website, sales materials and wider marketing.

By bringing the visual identity, website, brochures and infographics together, the brand had a clearer platform for explaining a technically complex proposition and supporting conversations with customers and partners.

“I've worked with Big Bear Creative on a number of projects starting with a full rebrand of the DB Group and its sub-brands, and I highly recommend them. Their friendly, collaborative approach always ensures great results!”

Deirdra Bartholomew

‍Marketing and Commercial Services Manager