DB Group is a group of companies in the construction industry.

DB Group is a durable and sustainable materials manufacturer. The brands under DB Group include PUDLO, Cemfree and MPS Concrete.

DB Group needed a stronger and more joined-up brand that could bring its different businesses together while giving each sub-brand a clear place within the wider group.

The opportunity was to create a clearer brand architecture, refine the messaging and develop a consistent visual identity that could work across DB Group and its brands, including PUDLO, Cemfree and MPS Concrete.

The work also needed to translate into practical marketing tools, from the website and brochures through to photography, infographics, stationery and exhibition materials.

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• Brand Research & Audit
• Brand Strategy & Messaging
• Brand Architecture
• Brand Discovery
• Logo Design
• Visual Brand Identity
• Website Design & Build
• Photography
• Brochure - Print & Interactive formats
• Infographics
• Business Stationery
• Exhibition Banners

We developed the brand from strategy through to rollout, creating a clearer system for the group and the practical assets needed to use it consistently across digital, print and sales communications.

The project gave DB Group a more coherent brand platform and a clearer way to present the relationship between the parent company and its individual brands.

By bringing the strategy, messaging, visual identity, website and supporting marketing materials together, the business had a more consistent foundation for communicating its expertise across the construction and sustainable materials sector.

“I've worked with Big Bear Creative on a number of projects starting with a full rebrand of the DB Group and its sub-brands, and I highly recommend them. Their friendly, collaborative approach always ensures great results!”

Deirdra Bartholomew
‍Marketing and Commercial Services Manager