Case study

Visual Identity and Packaging Designs for a Wellness & Beverage Brand

Hanora Health

Introduction

Hanora Health is a UK-based artisan brand crafting raw kombucha and water kefir beverages designed to nourish the gut, boost wellbeing, and promote sustainability.

Inspired by Hauora, the Māori philosophy of holistic wellbeing, Hanora Health embraces four key dimensions (physical, mental and emotional, social, and spiritual) aiming to support every facet of personal health through its thoughtfully formulated drinks. The brand uses natural second fermentation with whole fruits and herbs like ginger, pineapple, lemon, and thyme to create vibrant flavour profiles without added sugar, while remaining vegan, gluten‑free, and dairy‑free.

Hanora Health

The opportunity

Hanora Health was being created as a new wellness drinks brand, with a product range centred around raw kombucha and water kefir.

The opportunity was to build the brand from the ground up, creating a name, visual identity and packaging system that could communicate the ideas of wellbeing, natural ingredients and sustainability while giving the products a distinctive presence on shelf.

Hanora Health

What we did

  • Brand Name
  • Logo Design
  • Brand Discovery
  • Brand Guidelines
  • Packaging & Product Label Designs

We worked with the founder from early brand development through to the finished packaging, creating a consistent identity that could be applied across the growing product range.

Hanora Health

The outcome

The finished brand gave Hanora Health a clear and recognisable identity from launch, with the name, logo and packaging all working together to reflect the natural, health-focused positioning of the business.

The brand system also gave the team a consistent foundation for introducing new products and communicating the story behind the range as the business developed.

“I have nothing but good things to say about Big Bear Creative. They have helped me bring my vision to life as we consulted and created ‘Hanora Health’. It has been an amazing journey and Big Bear have been with me every step of the way.”

Ross Austen
Owner of Hanora Health

Creating the name, identity and packaging for a new wellness drinks brand built around natural ingredients and holistic wellbeing.
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