Case study

Visual Identity for Prism Electronics

Prism Electronics

Introduction

Prism Electronics is a UK-based contract electronics specialist, founded in 1991 and headquartered in St Ives, Cambridgeshire.

Known for its expertise in complex printed circuit board (PCB) assemblies and electro-mechanical production, Prism serves markets in instrumentation, medical devices, transport signalling, telecoms, and consumer electronics.

The company combines end-to-end manufacturing capabilities with design-stage support, covering concept modelling, PCB layout, embedded software, compliance testing and production engineering, acting as a seamless partner from prototype to low/medium volume runs in its UK facility.

Prism Electronics

The opportunity

Prism Electronics had a well-established reputation and more than three decades of experience in complex electronics manufacturing, but its visual identity needed to better reflect the technical expertise and quality of the business.

The opportunity was to create a clearer, more contemporary brand identity that could support the company across customer communications, marketing materials and photography, while retaining the credibility built up since the business was founded in 1991.

Prism Electronics

What we did

  • Brand Audit
  • Logo Design
  • Brand Discovery
  • Visual Identity
  • Brand Guidelines
  • Photography

We developed the identity from initial brand discovery through to the practical rollout, giving Prism Electronics a more consistent visual system for use across its communications.

Prism Electronics

The outcome

The refreshed identity gave Prism Electronics a more consistent and professional way to present the business and its technical capabilities.

With a new visual identity, brand guidelines and supporting photography in place, the company had a stronger foundation for communicating its experience and expertise across future marketing and customer-facing materials.

Refreshing Prism Electronics with a clearer visual identity and brand system that better reflects its technical expertise.
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