The Regent Hotel was a newly refurbished city-centre aparthotel overlooking Parker’s Piece in the heart of Cambridge. Blending contemporary design with heritage architecture, it offers a unique stay experience for both business and leisure travellers.

With a mix of stylish rooms and self-contained apartments, The Regent is positioned as a premium alternative to traditional hotel stays in the city.

As part of a major refurbishment and relaunch, The Regent Hotel needed a new digital identity to match their elevated brand experience.

Their goal was clear: build a strong online presence that would support direct bookings, communicate their value proposition, and position the hotel as one of Cambridge’s leading places to stay.

Big Bear was brought in to:

• Design and launch a brand-new SEO-optimised website
• Develop a 6-month post-launch SEO strategy
• Set up and manage Google Ads and remarketing campaigns
• Support the in-house marketing team in driving long-term growth

1. Creating a Modern Digital Identity

We designed and developed a new website from the ground up - one that reflected the hotel’s premium positioning and user-focused design. The site was built with:

• SEO best practices to maximise visibility from day one
• A focus on conversion, with streamlined booking functionality
• Mobile-first design to serve on-the-go travellers

The result was a sleek, fast, and functional website that captured the essence of The Regent’s refreshed brand.

2. SEO Strategy for Launch & Beyond

SEO played a crucial role in ensuring the hotel would be visible in a competitive Cambridge market. We:

• Identified key search terms for target audiences
• Structured content to align with user intent
• Created a roadmap for blog and landing page content for the first 6 months after launch
• Provided training and strategy support to the in-house marketing team to carry the momentum forward

3. Google Ads & Remarketing Campaigns

To complement the hotel’s organic growth strategy, we launched a series of performance-driven Google Ads campaigns. These were carefully crafted to target high-intent keywords likely to lead to direct bookings, focusing on both local and international travellers actively searching for accommodation in Cambridge.

Alongside this, we implemented remarketing campaigns designed to re-engage previous site visitors and encourage them to return and complete their bookings - ensuring The Regent stayed front-of-mind throughout the decision-making process.

Within just three months of relaunch, The Regent Hotel achieved full occupancy, successfully launched a new brand identity both visually and digitally, improved its visibility on Google to drive more direct traffic, and established a solid performance marketing infrastructure for sustained long-term success.

A new digital window for one of Cambridge's most established city centre hotels.

“Big Bear have been great to work with. They are always on hand, and the work they do produces results. Definitely recommend! The Best marketing agency in Cambridge by far!”

Rhiannon, Marketing Manager‍
‍The Regent Hotel Cambridge