Case study

Creating a clearer, more consistent brand identity for West Cambs Federation across print, digital and healthcare communications.

West Cambs Federation - NHS

Introduction

West Cambs Federation CIC is a healthcare provider in Cambridgeshire that offer various services, including an out-of-hours GP service, eating disorder support, cancer screening, and mental health services.

West Cambs Federation - NHS

The opportunity

West Cambs Federation needed a clearer and more consistent brand identity that could represent the organisation across a wide range of healthcare services.

The opportunity was to create a visual identity that felt professional, approachable and suitable for use across everything from printed materials and exhibition graphics to website visuals and day-to-day communications.

West Cambs Federation - NHS

What we did

  • Brand Workshop
  • Logo Design
  • Brand Guidelines
  • Printed Materials
  • Exhibition Banners
  • Website Visuals

We developed the identity from workshop through to rollout, creating the core visual system and the practical materials needed to use it consistently across different channels.

West Cambs Federation - NHS

The outcome

The work gave West Cambs Federation a more cohesive visual identity and a clearer way to present the organisation across its different services.

With brand guidelines and a suite of supporting materials in place, the team had a stronger and more consistent foundation for communications across print, exhibitions and digital channels.

“Great support with an organisational rebranding. Helped with overall branding (including guidelines etc) and also product design (posters, headed paper etc etc). Brilliantly engaging professionals that I 100% recommend!!”

Steven Cheetham
Chief Executive Officer

Creating a clearer, more consistent brand identity for West Cambs Federation across print, digital and healthcare communications.
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