Call Us: 01480 583057
Restaurant & Hospitality
Cambridge, UK
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When The Folio Bar and Kitchen first came to us, they were a new restaurant business opening up in the very saturated hospitality market in the heart of Cambridge. With a starting point of a new website with a weak domain authority, no traffic and no ranking positions, to cut through the competitive industry and be seen online was a challenge in itself.
The expert SEO digital marketing team at Big Bear Creative took on the challenge of increasing visibility online through great ranking positions in order to drive organic traffic to the website. The Big Bear team has delivered exceptional SEO results year-on-year that have positively impacted The Folio Bar and Kitchen's online presence.
Since working with us, our clients at this restaurant have appreciated the support and communication our team continuously provides, ensuring a transparent understanding of the SEO activities put in place and the results being achieved.
Working together WITH our clients rather than just FOR them is one of our top priorities. We ensure that our clients understand the SEO strategy put in place and that it aligns with their business goals.
Working with The Folio Bar & Kitchen's marketing department team, an effective SEO digital marketing strategy was created that not only focused on and improved their online presence through brand awareness both locally and beyond, but also increased their website traffic - resulting in fully booked tables.
The focused yet friendly teamwork approach with this client has ensured continued strong communication of the restaurant's business objectives and delivery of goals being achieved, with the clients fully understanding the step-by-step SEO strategy along the way.
By conducting key actions like competitor audits and keyword research, the team identified areas where The Folio Bar & Kitchen needed support to achieve on their goals. Through ongoing teamwork, attentively understanding their needs and business objectives, and implementing the very best SEO practices, we have delivered outstanding results continuously for the past 4 years.
From the start, Big Bear has approached every project with dedication and enthusiasm, consistently achieving outstanding results for all our clients. This success comes from a genuine commitment to helping each business reach its full potential in the competitive hospitality industry.
Consistently year-over-year, we have achieved results of a 127% increase in clicks and a 175% increase in impressions. Through our persistent SEO efforts, these results have boosted The Folio Bar & Kitchens' domain authority and reduced their average ranking position in search engines by 34%, which means they are ranking a lot higher than the competition which has increased their visibility both locally and afar - surpassing the hotel's restaurant business goals.
Being in a crowded market, the expert SEO team at Big Bear has ensured that The Folio has ranked number one in the city on the SERP for important seasonal events and occasions happening in the hospitality calendar. This ranking position authority has driven huge amounts of traffic to their website, resulting in a highly booked restaurant.
